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【亚博登录首页APP】BM、Bearbrick、密逃、百景图:你根本不懂年轻人

发布时间:2021-10-11 21:56:01 丨 浏览次数 86次

When the generations born in the 70s and 80s are struggling with life under the burden of the old and the young, the post-95s and 00s may be thinking about which restaurant to check in tomorrow, and who has their idol brother hacked.

当70年代和80年代出生的后代在老年人和年轻人的负担下苦苦挣扎时,95年代后和00年代可能会在想明天应该入住哪家餐厅,以及谁杀了他们的偶像弟兄。

Contemporary young people are a contradictory entangled body of following the public and insisting on self. They not only like to go to the Internet celebrity food and popular attractions to join in the fun, but also indulge in blind boxes and animation exhibitions. They do not care about the strange eyes of others.

当代年轻人是追随公众,坚持自我的矛盾纠缠体。他们不仅喜欢去互联网上的名人美食和受欢迎的景点参加娱乐,还喜欢沉迷于盲盒亚博登录首页APP和动画展览。他们不在乎别人奇怪的眼睛。

The Internet and technology have also brought new outlets for the energy and enthusiasm that these young people have nowhere to vent. Participating in rich and interesting online and offline activities is the normal life of young people. Chasing stars and watching variety shows to watch live broadcasts, indulging in animation and playing games, participating in exhibitions and buying trendy goods, checking in shops, taking photos and sending short videos, etc.

互联网和技术也为这些年轻人无处发泄的能量和热情带来了新的出路。参加丰富有趣的在线和离线活动是年轻人的正常生活。追逐明星和观看综艺节目,观看直播亚博登录首页APP,沉迷动画和玩游戏,参加展览和购买时尚商品,在商店检查,拍照和发送短片等。

Various merchant brands and shopping platforms are also targeting this group, constantly updating their products and services to meet the needs of young people. They market products and brand content in the way of young people, deeply integrate products with young people's lives and social life, not only to meet their material needs, but also to focus on emotional connection.

各种商人品牌和购物平台也针对该群体,不断更新其产品和服务以满足年轻人的需求。他们以年轻人的方式推销产品和品牌内容,将产品与年轻人的生活和社交生活深入融合,不仅满足他们的物质需求,而且注重情感联系。

Many people are deeply influenced by popular entertainment, and some people are obsessed with niche hobbies. This time, let’s take a look at it. Apart from the "fun for the whole people" such as the glory of the king, what are young people still like and concerned about?

许多人深受流行娱乐的影响,有些人则迷恋利基爱好。这次,让我们来看一下。除了国王的荣耀之类的“全民娱乐”之外,年轻人还喜欢和关注什么?

The BM that blew up this summer was a hit.

今年夏天炸毁的BM很受欢迎。

BM is the abbreviation of an Italian women's clothing brand "Brandy Melville". The brand's women's clothing features short, small and tight summer dresses. Short solid-color blouses and floral skirts have all become popular items this summer. This brand has derived the BM style of wear. Short tops and tight skirts have become the most common street wear this summer.

BM是意大利女装品牌“ Brandy Melville”的缩写。该品牌的女装以短小,紧身的夏季连衣裙为特色。短款纯色上衣和碎花裙都已成为今年夏天的流行商品。该品牌衍生出BM的穿着风格。短上衣和紧身裙已成为今年夏天最常见的街头服饰。

The biggest feature of BM is that it only sells in size S or one size. The brand's slogan is "one size fits all." (one size fits all). Therefore, this style of clothes has great requirements on the figure, and gradually falls into the vicious circle of girls' dressing and weight.

BM的最大特点是仅出售S号或一种号。该品牌的口号是“一种尺寸适合所有人”。 (一种尺寸适合所有尺寸)。因此,这种款式对身材有很高的要求,并逐渐陷入女孩着装和体重的恶性循环。

"BM Girl" is proud to be able to wear BM clothes and is keen to take pictures and print pictures. Other girls fell into body anxiety because they couldn't join them.

“ BM Girl”以能够穿BM衣服而感到自豪,并热衷于拍照和打印照片。其他女孩因无法加入而陷入身体焦虑症。

A comparison chart of height and weight has been circulated on the Internet. For example, a girl with a height of 165 cm has a normal weight of about 55.6 kg, but a "BM girl" who can pack herself into her clothes needs 47 kg. Such strict standards are also accompanied by huge controversy

身高和体重比较表已在互联网上发布。例如,一个身高165厘米的女孩的正常体重约为55.6千克,但是一个可以将自己打包成衣服的“ BM女孩”则需要47千克。如此严格的标准还伴随着巨大的争议

Also controversial are some niche costumes. More and more young people are beginning to wear Lolita, JK uniforms, Hanfu and other costumes in public places.

一些利基服装也引起争议。越来越多的年轻人开始在公共场所穿Lolita,JK制服,汉服等服装。

JK uniforms are niche clothing that has become popular recently. "JK uniform" actually refers to the school uniforms of female high school students in Japanese (Joshi ko u Kōsei in Japanese). Unlike the sports long-sleeved trousers, which are the standard of domestic school uniforms, the school uniforms of Japanese high school girls are mostly shirts and shorts. Skirt, suit jacket, matching bow or short tie, stockings, black patent leather shoes, put on its cute and youthful breath.

JK制服是最近很流行的利基服装。 “ JK制服”实际上是指日语中的女高中生的校服(日语中的Joshi ko uKōsei)。与国内学生校服的标准运动长袖长裤不同,日本高中女生的校服主要是衬衫和短裤。裙子,西服外套,相配的蝴蝶结或短领带,长筒袜,黑色漆皮鞋亚博vip888网页版子,散发出可爱而年轻的气息。

In order to satisfy the desire of graduated young girls who still want to wear JK uniforms, the popular JK uniforms came into being. These dresses are based on school uniforms and add more fashion elements and styles such as bright colors, girly patterns and various types. Dress up and so on. As the JK dress of characters in animation and games entered China, it gradually attracted young Chinese girls.

为了满足仍想穿JK制服的年轻毕业女生的需求,流行的JK制服应运而生。这些连衣裙以校服为基础,并添加了更多的时尚元素和样式,例如鲜艳的色彩,少女图案和各种类型。打扮,等等。随着动漫和游戏角色的JK服饰进入中国,它逐渐吸引了年轻的中国女孩。

They like to collect JK uniforms in different colors, as a daily wear, walking with three or two friends in the streets and alleys, shooting short videos, etc., enjoying the good time as if they are back to school or belong to the school age.

他们喜欢收集不同颜色的JK制服,作为日常服装,与三个或两个朋友在街上和小巷里散步,拍摄短片等,享受美好的时光,就像他们回到学校或属于学校一样年龄。

Lolita (Lolita) clothing style is mainly derived from Japan, wearing a tutu skirt, mature makeup, with bangs girls, representing mature girls' yearning for young girls. They have derived their lifestyles, such as participating in tea parties, picnics, baking, etc., as well as the dress code and daily etiquette for wearing these clothes. It is theirs to pursue beauty, cuteness, and youth regardless of how old they are. Dress attitude.

洛丽塔(Lolita)的服装风格主要来自日本,穿着芭蕾舞短裙,成熟的妆容,刘海女孩,代表着成熟女孩对年轻女孩的向往。他们衍生出自己的生活方式,例如参加茶话会,野餐,烘烤等,以及着装要求和穿着这些衣服的日常礼节。无论年龄多大,追求美丽,可爱和青春都是他们的本分。着装态度。

If JK, Lolita originated in Japan earlier, Hanfu is derived from traditional Chinese clothing.

如果洛丽塔(Lolita)JK最早起源于日本,那么汉服就是源自中国传统服饰。

Young people are pursuing individuality, but these clothes also face great controversy. The circle represented by each type of clothing has a chain of contempt, and many people will report a lot of malice if they do not conform to the dress code or copy clothes. Fundamentalists in the Hanfu circle are often openly criticizing the Hanfu fans they see because of some mistakes in wearing details.

年轻人追求个性,但这些衣服也面临巨大争议。每种衣服所代表的圆圈都有轻蔑的环环,如果不符合着装要求或复制衣服,许多人会报告很多恶意。由于穿着细节上的一些错误,汉服圈子中的原教旨主义者经常公开批评他们看到的汉服粉丝。

In addition, these clothes are also expensive hobbies. A set is basically 500-1000, if there are related Japanese cards, it will be more expensive, 1000-5000 or even tens of thousands. Young people are also criticized for paying high prices for their hobbies and even bankruptcy.

此外,这些衣服也是昂贵的爱好。一套基本上是500-1000,如果有相关的日本卡,价格会更贵,1000-5000甚至几万。还批评年轻人为自己的爱好甚至破产付出高昂的代价。

The popularity of clothing is often accompanied by the individual expression and emotional needs of young girls. Whether it is a girl who is proud of wearing BM, or a JK uniform that is nostalgic for youth, the pursuit of cute and elegant Lolita skirt, and the girl who misses the ancient Chinese culture in Hanfu. Every young girl expresses her personality and self through the external expression of dressing. At the same time, socializing and searching for identity in the stratification of aesthetic hobby circles.

服装的普及通常伴随着年轻女孩的个性表达和情感需求。无论是为穿着BM感到自豪的女孩,还是怀念青春的JK制服,追求可爱优雅的Lolita裙子的女孩,还是错过汉服中国古代文化的女孩。每个女孩都通过着装的外部表达来表达自己的个性和自我。同时,在审美爱好圈子的分层中进行社交和寻找身份。

"When you enter the blind box, it is as deep as the sea. From then on, the wallet is a passerby." Many loyal fans of the blind box expressed their opinions.

“当您进入盲盒时,它就像大海一样深。从那时起,钱包就是路人。”盲盒的许多忠实拥护者表达了他们的意见。

The blind box economy has emerged in recent years. Blind box shops and blind box vending machines can be seen everywhere. Many young people buy blind boxes, remove blind boxes, post their blind box collections or take photos with dolls in blind boxes on social platforms, and communicate blindly. The box buying experience has become a hobby of many people.

盲盒经济近年来已经兴起。盲盒商店和盲盒自动售货机随处可见。许多年轻人购买盲盒,移开盲盒,张贴盲盒收藏或在社交平台上的盲盒中与洋娃娃拍照,并盲目交流。盒子购买体验已经成为许多人的爱好。

Blind box is a box that you can't see and don't know the products inside. Most of them are filled with animation peripherals or designer dolls. Consumers can only know what products they have bought after opening it after purchase.

盲盒是您看不到也不知道里面的产品的盒子。其中大多数充满了动画外围设备或设计师玩偶。消费者只能在购买后打开产品才能知道购买了什么产品。

Molly, the little girl with big eyes and pouting mouth; the blind box restored by the character of Shiki in the game "Onmyoji"; the classic Disney character Mickey, etc., these dolls have quickly harvested a large number of fans since they were sold in the form of blind boxes.

莫莉,那个大眼睛大嘴巴的小女孩; Shiki角色在“阴阳师”游戏中恢复的盲盒;这些玩具娃娃以迪斯尼经典人物米奇(Mickey)等经典人物的身份出售,因为它们以盲盒的形式出售,因此迅速吸引了大批粉丝。

Young people are often driven by curiosity and uncertainty to buy blind boxes, and enjoy the surprise that comes from the moment of opening. A single blind box with a low price can easily bring happiness to young people. Many blind box enthusiasts say that after basically buying it once, they are stuck in it. "A wall of blind boxes" has become the goal of many blind box lovers.

年轻人常常是出于好奇和不确定性而购买了盲盒,并享受了开业之初带来的惊喜。一个价格低廉的盲盒可以轻松为年轻人带来幸福。许多盲盒发烧友说,基本上买了一次之后,他们就陷入了困境。 “盲盒墙”已成为许多盲盒爱好者的目标。

Behind the popularity of blind boxes is another thriving market-trendy toys.

盲盒流行的背后是另一个蓬勃发展的市场玩具。

The KAWS with "X"-shaped eyes designed by American street artist KAWS, and the industrial heavy metal Bearbrick (building block bear) produced by Japan's MEDICOM are all representative of trendy toys on the market.

美国街头艺人KAWS设计的“ X”形眼睛的KAWS,以及日本MEDICOM生产的工业重金属Bearbrick(积木熊),都是市场上时髦玩具的代表。

With the emergence of these toys, along with the rise of trend culture, the style originated at the end of the last century. Designers or artists incorporated their own artistic styles and concepts into toys, giving them higher artistic value and richer trend elements. Let the toys that were originally mainly oriented towards low- and young children have a new audience.

随着这些玩具的出现以及趋势文化的兴起,其风格起源于上世纪末。设计师或艺术家将自己的艺术风格和概念融入玩具中,从而赋予它们更高的艺术价值和更丰富的趋势元素。让最初主要面向低龄儿童的玩具有了新的听众。

The Chinese trendy toy market is also developing rapidly. Take POP MART, a leading trend toy company, for example. It is currently in a period of rapid growth: POP MART was listed on the New Third Board in 2017. The 2018 semi-annual report showed that its operating income during the reporting period reached 160 million yuan, a year-on-year increase of 155.98%.

中国时尚玩具市场也在迅速发展。以流行趋势玩具公司POP MART为例。目前处于快速增长期:POP MART于2017年在新三板上市.2018年半年度报告显示,报告期内营业收入达到1.6亿元,同比增长155.98%。

While those "big kids" in society have to face the cruel society, they still seem to be able to maintain their childlike innocence and personality, and the happiness of adults has become so simple.

尽管社会上的那些“大孩子”必须面对残酷的社会,但他们似乎仍然能够保持孩子般的天真和个性,成年人的幸福变得如此简单。

Post-70s are speculating in real estate, post-80s are speculating in stocks, post-90s are speculating in coins, and post-00s are speculating in shoes. Nowadays, young people have become the main force in the shoe market. The popularity of shoe speculation in recent years has not only changed the consumption behavior of young people, but has also become a very attractive investment method.

70年代后在房地产中进行投机,80年代后在股票中进行投机,90年代后在硬币中进行投机,00年代后在鞋子中进行投机。如今,年轻人已成为鞋类市场的主力军。近年来,鞋子投机的流行不仅改变了年轻人的消费行为,而且已经成为一种非常有吸引力的投资方法。

With the growth of American NBA basketball culture and the influence of foreign sneaker culture, a young man walking on the street is not as good as wearing a pair of limited edition Air Jordan basketball shoes. Teenagers who love basketball or have good taste and have real money at home.

随着美国NBA篮球文化的发展和外国运动鞋文化的影响,走在大街上的年轻人不如穿一双限量版的Air Jordan篮球鞋。喜欢篮球或品味良好并在家中有真钱的青少年。

Under the prevalence of consumerism, after years of development of the sneaker market, with trendy styles, color matching, and rare sources, major brands of basketball shoes will be wiped out once they are sold. Online registration lottery, physical store queuing lottery, price increase and overseas purchase... …For many people, it is not easy to buy a pair of popular sports shoes.

在消费主义的盛行下,经过多年运动鞋市场的发展,款式新颖,颜色匹配和稀有货源,主要品牌的篮球鞋一经售出便被淘汰。网上注册彩票,实体商店排队彩票,价格上涨和海外购买...……对于许多人来说,买一双流行运动鞋并不容易。

In addition, these popular sneakers can still be traded at a substantial premium in the secondary sneaker market, and even worn old shoes may be sold for a good price or even make a lot of money.

此外,这些受欢迎的运动鞋在二级运动鞋市场上仍可以高价交易,甚至旧鞋也可以高价出售甚至赚很多钱。

After the death of the well-known NBA star Kobe Bryant this year, the price of his basketball shoes soared exponentially in the second-hand market.

在今年著名的NBA球星科比·布莱恩特去世后,他的篮球鞋在二手市场的价格成倍飙升。

According to the Southern Metropolis Daily report, on the Dewu APP (poison) platform, the price of the "NIKE MAMBA FOCUS Kobe Mamba Spirit Lakers" series of sneakers has soared from 599 yuan to 4899 yuan on the platform of Dewu APP (poison) only 8 hours apart. The topic of fried shoes has caused huge controversy.

根据《南方都市报》的报道,在Dewu APP(毒药)平台上,“ NIKE MAMBA FOCUS神户曼巴精神湖人”系列运动鞋的价格在Dewu APP(毒药)平台上从599元飙升至4899元相距仅8小时。油炸鞋的话题引起了巨大的争议。

In fact, these "limited edition sneakers" that have been smashed are similar to famous bags and watches, in terms of their own use value, and because of their scarcity, they obtain excess profits in circulation. Limited quantities, joint names, and hot spots of celebrities' feet determine the high price of sneakers on the market.

实际上,这些被砸碎的“限量版运动鞋”就其自身使用价值而言,与著名的包包和手表相似,并且由于其稀缺性而获得了流通中的超额利润。数量有限,名字和名人脚的热点决定了市场上运动鞋的高价。

In February 2017, Adidas' new "Coconut Shoes" was released, the price was less than 2,000 yuan, and it soared to 10,000 yuan within a week. In 2018, Travis Scott and Air Jordan cooperated, a pair of sneakers priced at 1,299 yuan, less than a month, soaring to 8,000 yuan.

2017年2月,阿迪达斯的新款“椰子鞋”发布,价格不到2000元,一周之内飙升至10000元。 2018年,特拉维斯·斯科特(Travis Scott)和Air Jordan合作,一双售价为1299元的运动鞋(不到一个月)飙升至8000元。

Shoes speculation has given birth to secondary market platforms such as Dewu APP, etc. These platforms charge not-low service fees and appraisal fees for every pair of shoes sold, and become a helper in the promotion of shoes speculation. According to statistics from data mining company QuestMobile, China currently has more than 10 sneaker resale platforms that are popular among the “shoes” crowd, with more than 10 million monthly active users.

鞋子投机催生了二级市场平台,例如Dewu APP等。这些平台对每售出的鞋子收取不低的服务费和鉴定费,并成为促进鞋子投机的帮手。根据数据挖掘公司QuestMobile的统计,中国目前拥有10多个在“鞋子”人群中颇受欢迎的运动鞋转售平台,每月活跃用户超过1000万。

Behind the popularity of sneakers conveys the attitude of young people to show their personality and identity, but whether the high-flying behavior of shoes and the resulting ecology are sustainable and healthy remains to be answered.

运动鞋的普及背后,传达了年轻人展示其个性和身份的态度,但鞋子的高飞行为和由此产生的生态学是否可持续和健康尚待回答。

Escape rooms, script kills, and werewolf kills are storytelling and reasoning, and the variety show "Escape Room" has become a new way for young people to socialize and decompress.

逃生室,剧本杀人和狼人杀害都是讲故事和推理,综艺节目“逃生室”已成为年轻人社交和减压的新途径。

The escape room is mainly composed of several confined spaces connected by a story. All players must unlock the password within the specified time to escape. In the process, they must cooperate with each other to find clues and unlock clues. There will be many horror links in the middle. setting.

逃生室主要由几个由故事连接的密闭空间组成。所有玩家必须在指定时间内解锁密码才能逃脱。在此过程中,他们必须相互合作以找到线索并解锁线索。中间会有许多恐怖联系。设置。

The current escape also provides a lot of new links such as costumes and lines that conform to the storyline, and interaction with NPC (Non-player character), which enhances the player's sense of participation and immersion.

当前的逃生路线还提供了许多新的链接,例如符合故事情节的服装和线条以及与NPC(非玩家角色)的互动,从而增强了玩家的参与和沉浸感。

Many people like Escape Room are not only attracted by its storyline, but also enjoy the insatiable needs in reality such as the process of logical reasoning and the desire to explore. Most of the games are attended by multiple players, which require high interactivity and assistance, and also allow players to relax and relieve pressure.

许多人喜欢“逃生室”,不仅被其故事情节所吸引,而且还享受现实中无法满足的需求,例如逻辑推理过程和探索欲望。大多数游戏都是由多名玩家参加的,这需要高度的互动性和协助,并且还允许玩家放松和缓解压力。

Although script killing and werewolf killing are just sitting together, they also make young people unable to stop with their great fun and logic. In the late-night script killing room, everyone temporarily forgets the hustle and bustle outside the window, catching bad guys, playing logic, swordsmen or wolves in the world of the story. The characters are simple and the outcome is clear.

尽管杀死剧本和杀死狼人只是在一起,但它们也使年轻人无法停止他们的巨大乐趣和逻辑。在深夜的剧本杀害室中,每个人都暂时忘记了窗外的喧嚣,捉住了坏蛋,玩弄逻辑,剑客或狼。字符简单,结果清晰。

Compared with traditional games such as Doudizhu and Mahjong, which are purely brainpower and money-gambling, Script Killing pays more attention to the story. Each book has a rich plot and role, exquisite design, and rich and diverse story content. The upgrade of the werewolf killing brain power logic competition also gives everyone a chance to express.

与像斗地主和麻将这样的传统游戏相比,纯属聪明才智和金钱赌博的游戏,剧本杀戮更加注重故事情节。每本书都有丰富的情节和角色,精美的设计以及丰富多样的故事内容。狼人杀死脑力逻辑竞赛的升级也使每个人都有表达的机会。

Online games have become a way for contemporary young people to escape reality. The simulated business mobile game "Hundred Scenes of the South of the Yangtze River" has received high attention since its launch in July 2020.

网络游戏已成为当代年轻人逃避现实的一种方式。自2020年7月推出以来,模拟的商务移动游戏“长江以南百景”就受到了高度关注。

The game puts players in the world of the ancient Jiangnan water village, incarnate as a city planner, planning the streets of the ancient city, operating entertainment and making money, in which you can not only feel the antique architecture and scenery, but also reproduce familiar ancient characters such as Tang Bohu and Wang Zhaojun. The fresh and beautiful pictures, the highly restored world and the ancient life, bring a lot of freshness and freedom to young people living in the city.

游戏将玩家带入了江南古水乡的世界,化身为城市规划者,规划了古城的街道,经营娱乐活动并赚钱,您不仅可以感受到古色古香的建筑和风景,还可以再现熟悉的古代人物,例如唐伯虎和王昭君。清新美丽的图画,高度修复的世界和古老的生活为居住在城市的年轻人带来了许多新鲜感和自由。

The same goes for Nintendo’s "Collection! Animal Crossing Friends Club is also a business game. Each player can create his own life, and the slogan "start a new life on an uninhabited island" is accepted by many people. In addition, this game has better social attributes, just like people are social animals in real life, and different islanders are active on this island.

任天堂的“ Collection!Animal Crossing Friends Club”也是一个商业游戏,每个人都可以创造自己的生活,并且口号“在无人岛上开始新的生活”被许多人接受。具有更好的社会属性,就像人在现实生活中是社交动物一样,在这个岛上活跃着许多岛民。

For young people who are full of longing for real life but can't do it, in this virtual world, enjoying the scenery leisurely and interacting with other islanders, many people are already enjoying it. They use games to alleviate the sense of powerlessness and anxiety in reality, put down all their masks, accompany each other and communicate sincerely with the people here.

对于渴望对现实生活充满渴望却无法做到的年轻人,在这个虚拟的世界中,他们可以悠闲地欣赏风景并与其他岛民互动,许多人已经在享受它。他们使用游戏减轻现实中的无能为力和焦虑感,放下所有面具,互相陪伴,并与这里的人们真诚地沟通。

In recent years, the game industry has brought great development. In the past few years, popular competitive games such as the glory of the king, but now many virtual business games have attracted attention. People may be tired of fighting in the game world, and start the business of virtual life, living the life they want in a space of their own.

近年来,游戏产业带来了巨大的发展。在过去的几年中,流行的竞争游戏,例如国王的荣耀,但是现在许多虚拟商务游戏已经引起了人们的关注。人们可能会厌倦在游戏世界中打架,开始虚拟生活,在自己的空间中过自己想要的生活。

Looking at it as a whole, in fact, every generation of young people likes to have their own youthful memories.

从整体上看,实际上,每一代年轻人都喜欢拥有自己的青春记忆。

They yearn for independence, pursue individuality, differentiate themselves through their clothes and hobbies, and are eager to seek commonality. Only by understanding young people's choices can we achieve better interaction and communication with them. After all, a generation will get old, but some will always be younger.

他们渴望独立,追亚博登录首页APP求个性,通过衣着和爱好与众不同,并渴望寻求共同性。只有了解年轻人的选择,我们才能与他们进行更好的互动和沟通。毕竟,一代会变老,但有些永远会年轻。

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